ABOUT
WHO YOU’D BE WORKING WITH
Gemma Lacey is a digital marketing professional with over a decade of experience supporting businesses drive revenue and awareness through digital marketing. Gemma has worked with a range of industries, but spent a large portion of her career supporting travel and hospitality businesses. Gemma has also led and grown marketing teams, driving efficiency, professional growth, and results.
Gemma’s expertise lies in spotting the sticking points that are preventing sales, bookings, and enquiries, and developing strategies to overcome those challenges.
Find out more about Gemma Lacey on LinkedIn.
APPROACH
There are three main pillars to any engagement:
Audience
It’s essential we know the audience inside and out. That means knowing what motivates them, knowing what other options they have, and understanding the specific challenges they face, that your business solves.
Goals
While improved reach, better organic ranking positions, lower CPCs, and longer website engagements, are great, I ensure we focus on your business goals first and foremost, i.e. “is this having a positive impact on your business’ bottom line".
Website
Ultimately, for most businesses their website is where the desired actions take place. I thoroughly analyse the user journey and design to discover what might be preventing people from taking the action you want them to take. Social media is also a huge part of the decision journey for consumers in many industries, so ensuring a cohesive brand across the website and social media is also essential.
LET’S CHAT
Interested in working together? Let’s schedule an initial call to find out more about each other and I’d be happy to make an initial recommendation on the best next steps for your business based on its unique challenges and USPs.