INDUSTRIES
While I have delivered digital marketing support in a range of industries and invite enquiries from any business looking for a fresh pair of eyes on their current setup, I specialise in supporting digital marketing support to travel and hospitality businesses.
But, no matter the industry, my overarching process remains the same.
01
IDENTIFY WHAT HASN’T WORKED
02
KNOW YOUR AUDIENCE
03
CREATE A CLEAR PLAN
TRAVEL & HOSPITALITY
From independent holiday rentals, to luxury resorts, cafes to spas, I provide digital marketing services to increase your bookings. I deeply understand the power of having a high proportion of direct bookings, and turning first-time guests into repeat visitors.
Ecommerce tracking
Website booking conversion rate
Social media
Branding
Search Engine Marketing
Booking engine and hospitality tech advice
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OTAs and third-party booking platforms aren’t the enemy, but increasing the proportion of direct bookings is a sure-fire way to increase revenue.
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While it can feel that your comp set, and local competitors are performing better than you, that doesn’t mean they are preventing you from getting more business.
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76% of consumers say that social media has influenced at least one purchase decision in the past six months (2025).
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SEO and digital advertising are great ways to generate awareness and reach high-intent audiences who are actively looking for businesses like yours.
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Effective digital marketing can be achieved with a range of budgets. Working with a freelancer can be a good option for travel and hospitality businesses looking for ongoing digital marketing support.
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Data privacy laws have impacted digital marketing significantly, so utilising first-party data is one of the most powerful things a travel and hospitality business can do.
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Brand aesthetics are very important in this industry, however, when it comes. to a website, function is of the utmost importance. While a website can be a piece of art, it has to generate business. Similarly, if an outdated, or simplistic website isn’t generating revenue, then investing in an updated website might be required.
Key Challenges
DIGITAL AGENCIES
Digital marketing agencies go through busy periods that don’t always warrant hiring a new team member.
Perhaps there is a short period you need support getting through, or one or two accounts you need full management of.
Perhaps you need operational support, deciding the best software to use, better processes around resourcing, or client services, or you have questions around client retention.
Whether you’re looking for account management support or consulting around agency operations, I invite you to get in touch.
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Periods when you receive lots of time-off requests from your team can become a challenge, without overflow support in place.
While hiring or training new team members production levels, or quality, can falter without extra resource.
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The cost of a full-time employee goes beyond a salary, so sometimes utilising contract support is the best financial decision. Provided the quality of work is there, a trusted freelancer is worth its weight in gold for overflow periods.
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Sometimes a fresh pair of eyes is needed to uncover issues that are impacting productivity. For an agency, its productivity goes hand-in-hand with its output. Expecting too much productivity can have a negative impact on output quality, however, too little productivity will stall earning potential.
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Sometimes a full overhaul of processes, and in some instances, team, is needed if clients aren’t staying. However, more often than not client retention can be an easy fix with some staff training, onboarding expectation setting, client services processes, or pricing adjustments.
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Sometimes a project comes along that is too good to turn down, but you may not be confident that your existing team’s skillset is enough to execute that project to your usual standard.
Key Challenges
SMALL & MEDIUM BUSINESSES
Running a business providing services or products requires very specific targeting, messaging, and pricing strategies. The needs and challenges of an audience need to be addressed in communications in order to invite people to engage with the business. Once a customer has been won, maintaining their loyalty is equally as important. The power of repeat business and referrals is not to be undervalued.
Ecommerce
Services
Bookings
Social Media
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Before any major decisions are made, it’s essential you know who your target market is, very few businesses are truly a business for everyone.
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When you know your USPs, and are passionate about what you are offering people, drafting your key messaging should be a simple task. Messaging is what allows people to feel affinity for your business and ultimately want to become a customer.
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Your prospective customers will be choosing you over something or someone else, so you need to know what your competition are doing, offering, and saying.
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A launch is a huge milestone, so having a well-prepared marketing plan is essential to give your launch the best chance of success.
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When working with a small budget, it becomes even more important to know the specifics of who your target customer is. There can be no time, or ad budget wasted on activities that won’t reach your target customer.
Key Challenges